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Watch Dentsu Aegis CEO, Nigel Morris, at YouTube Brandcast

Nigel Morris reveals Dentsu Aegis research proving that brands can maximize sales ROI by increasing current online video budgets between 2X and 6X.

Six Questions for Every Brand to Consider After Brandcast

The newest data from YouTube to help you gauge if you're making the most of your online video strategy.

Highlights from tonight's YouTube Brandcast event: What's next for Google Preferred

A recap of the major product launches and announcements at YouTube Brandcast.

Iconic media agency leaders talk about the power of YouTube

Hear how media agency influencers engage their audiences and drive results with YouTube.

How Online Video Influences Your Audience

A look at the momentum of online video and how your brand can tap into it.

The Latest Video Trends: Where Your Audience is Watching

There's an easy way to reach "cord-cutters" and "cord-nevers": online video.

Toyota Goes Big and Bold with YouTube and Inspires Its Passionate Communities

Watch how Toyota partnered with YouTube to win the hearts of millions.

Watch the speeches from YouTube Brandcast

Hear from Lilly Singh, Mindy McKnight, Jack Hollis, and more at the official YouTube Advertisers channel.

Check out the social buzz from #Brandcast

Follow the conversation from #Brandcast on Twitter and Instagram.


YouTube shapes what matters in content and culture today.

YouTube Reaches More Millenials Than Any TV Network, Research Shows
The new round of third party research, commissioned by YouTube and provided to Mashable, suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
"What we're seeing this year that's new and different is that we're being considered right alongside TV—I think this shows some of the change in the market," Wojcicki says.
YouTube's Quest for TV Advertising Dollars
Cord-cutting is on the rise, ratings for many networks are in decline, Web video consumption is surging and there's a new crop of stars on digital media. Surely, marketers are chasing this migration of mostly young viewers by diverting huge chunks of their television advertising budgets to digital video.
YouTube CEO Going for the Next Billion Viewers
CNNMoney's Brian Stelter talks to YouTube CEO Susan Wojcicki about what role emerging markets play in getting the next billion viewers for the world's largest online video company.